Personal Branding Sessions
"Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto."
– Tim Ferriss
What is Personal Branding Photography?
Personal and professional brand photography consists of a lot of things, but mostly it's a collection of images that tells the story of your brand and allows your viewers to get a deeper understanding of who you are, what you stand for, and what you are promoting or selling. In essence, it's a fun way to connect with your audience. After a personal brand photo session, you may walk away with some traditional head shots, images of your products, lifestyle images of you or images of items that communicate whatever message you're trying to say. Really, sky is the limit with personal brand photography.
How is it different from a regular lifestyle portrait session?
The biggest difference is that with the personal branding shoot, you receive a commercial print release, which allows you to use the images however you'd like to grow your business. That means you can use it for social media, on your website, author cover, artists statements, print products, submit to magazines, etc. With regular sessions, a personal print release is provided and this strictly prohibits anyone from profiting monetarily off of the images. Because the personal branding stories are aimed at promoting your business, each session is tailored to your specific brand and requires a planning session over the phone, FaceTime or in person prior to the shoot.
What's a Brand Story?
A story is a collection of 30 images that captures your personality and allows your viewers to connect with you and your products or message. This allows you to have an image for every day in the month to post on social media, your blog, or website.
Who can benefit from a personal branding session?
If you are an entrepreneur or social media influencer that wants to connect with their audience, convert their followers to consumers, and save yourself from stressing over social media posts, then this is for you.
"If people like you they will listen to you, but if they trust you, they’ll do business with you."
What can I expect?
Step 1: Initial Consultation
We will start with a phone consultation where you will tell me a bit about your brand, yourself, and your goals for this photo shoot. You will have the opportunity to ask me questions and we will go over the process, what to expect, and touch on preparation.
Step 2: Book Your Session
Once we have an understanding of what some of your goals are for the shoot, we can reserve a date that works for you and will follow it up with the invoice, signed agreement, branding questionnaire, and set up a shared Pinterest board.
Step 3: Photoshoot Prep Consult
We will connect again over phone or video chat and discuss all the details from what to wear to the mood of the final images. We will review the shared mood board on Pinterest, go over the questionnaire and really nail down the look, feel, and goals for your session. This is where we will talk in detail about outfits, hair, makeup, and props.
Step 4: Lights, Camera, Action!
Now that we’re prepped and ready, we will meet at the location discussed and all you need to do is have fun and pose! I will help guide you through the whole session, from posing to prop use to looking and feeling natural.
Step 5: Photo Delivery
The last step is to await beautifully handcrafted images, which will be delivered in an online gallery about 2 weeks after the shoot date. You will choose 30 from the gallery and will be able to immediately use them for social media, print purposes, or web use to promote your business. You will also have the option to purchase additional images or the entire gallery.
Ready to take your business to a whole new level?
Contact me! Have any questions at all, feel free to message me and I'd love to discuss!